Max Company: the backstory
"Ours is a company with a backstory, a company that operates and produces with no letup and practically no rest." This is how, in a few effective words, Italo Dossi describes Max Company, the Desenzano del Garda (Brescia)-based fashion firm which he has run for twenty-five years and which, thanks to the inspiration and intuition of his son Massimiliano, gave rise in 2002 to the Who*s Who brand of high-end women's ready-to-wear.This exquisitely Italian company, ever dynamic and flexible, is fruit of the professional and personal partnership between Italo Dossi and his wife Angela Rossi. Armed with talent and animated by a true fashion passion, the couple decided in the early '80s to embark on a great adventure in the industry. They began producing clothes for world-class designer labels, the same which through the years have taken advantage of the company's know-how not only in the manufacture but also in the design and development of the collections.
From the firm's modern and sunny headquarters overlooking Lake Garda, the two have capitalized on an impressive expertise in the sphere of state-of-the-art textile research and technology - above all in reference to the masterly and inventively crafted knits which represent their core business. Also instrumental to Max Company's international success are the extremely high standards of customer service, as in perfectly prompt deliveries thanks to a formidable logistics machine.
This tale of love for quality, luxury and aesthetic research is precisely what formed the impetus for the incredible launch and rise of Who*s Who, the famous asterisk brand which has made a hit worldwide. Today, Max Company designs, develops, produces and distributes under the Who*s Who label a total look of women's high-end ready-to-wear and accessories where cool glamorous style meets original graphic flair - unmistakable mark of a brand synonymous with lavishly colorful prints. Thanks also to the astute and dynamic direction of Massimiliano Dossi, brand manager and second-generation member of the family firm, Who*s Who can now count on a globally expanding business that translates into a significant sell-out rate and into unending exponential growth. This performance is amply justified by the precious added value of creative experimentalism and technological know-how which Max Company, a consolidated business with enormous potential, currently exports worldwide.